PROJECT: Weekday
LIGHTING DESIGNER : Kristian Renström, Christoffer Larsson
USED PRODUCTS: ZonePoint
WEEKDAY - A MIX OF ILLUSIONS AND CONTRASTS 
The fast-growing trendsetters Weekday turnover 84 million and has six shops
in Sweden and soon also in Denmark. Fagerhult Retail has delivered the lighting
experience - an exciting project with fascinating interior design. It is all about
creating and realising the possibilities with tools like light, shadows, technique
and light sources. Using these in the appropriate way it will result in creating
experiences and feelings with the consumer.
The largest shop was opening in December 2007 and is situated in Stockholm
City. The shop has three floors, with one specific colour for every floor. Yellow,
red and blue. The interior concept is a great mix of illusions, material, art,
contrasts and colour.
- Our assignment was to find the right lighting solution based on the architects’
concept. We deliberately worked with bringing out darkness and light, says
Kristian Renström, Lighting Concept Manager.
It resulted in a solution with large contrasts with a pleasant light level, coloured
accents and theatrical lighting elements with large focus on reduction of glare.
In this project the fixture Zone Point with honeycomb louver, LED and coloured
fluorescent tubes are used.
Weekday is a city concept for young woman and men. In March the first shop
outside Sweden will open, in Copenhagen. The company also has its own brand
Cheap Monday which is sold in more than a thousand shops around the world.
In March the company was bought by H&M, which result in possibilities for
greater expansion.
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