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PROJECT: Din Sko, Odense Denmark
LIGHTING DESIGNER: Anders Strömberg
THE SHOP
Light is a creator of mood and ambience that meets the needs of humans. This is what retail lighting is about. The lighting in this concept is based on contrasts, balanced levels of light and good visual comfort. Visibility layered with non distinct surfaces are mixed with accent lighting and interesting shades. This will satisfy our visual sense. A dark coloured ceiling will increase the risk for blinding, which makes angles of spread and directions of light more important to consider. An active planning where darkness is included is crucial to create a dynamic space, feeling.
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THE DRESSING ROOM
Lighting a dressing room for shoes is not what we do on a daily basis. We have chosen only to focus on what is important, the shoes. The customer is free to choose an environment ranging from ” the beach” , ” the city” and ”the forest”. Music and ambience harmonize with images shown on the walls. ”Gobos” on the walls will increase the dynamics of the space. It all comes down to the creation of a total experience. This. Here. Now.
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