It starts on the street. Our eyes are drawn towards light, they are attracted by it. A tastefully lit display
window feels welcoming and is a key element in capturing the customers' interest. Nevertheless, the inside of the store must give what the outside promises. It is therefore important to work with lighting all the way.
Even at the very back of the store. Exciting lighting is the whole time a question of contrasts. Sometimes when highlighting a product you need to
disregard another. To find the right balance between
bright and dark areas is an art, yet decisive for the overall impression.
And with that sales. |
